DIGITAL MARKETING & MANAGEMENT
I have a broad and varied experience, working with diverse local, national and global companies and brands. Advising them on their marketing strategy and bringing creative ideas to the table. My passion for marketing and my 'can do' enthusiastic approach to all the marketing mix gains clients more leads, market share and an uplift in their visible image through quality content production and management.
DIGITAL
• B2B & B2C campaign development and implementation of all aspects of digital marketing optimisation to bring quality website traffic and conversion
• SEO and content marketing management using Google Analytics, Pagespeed, Console. Keyword Planner, YouTube Copyscape, Webmaster Tools, Zarget, ScreamingFrog and other analytical SEO tools
• PPC Adwords multi-channel segmented campaign management and development
• Webinar & video writing and production • Building trust with case studies and education • Social Media planning, insights & analytics
• Direct marketing and landing page creation • Continuous website development via CMS
TRADITIONAL
• Writing, designing and production of marketing collateral B2B & B2C: catalogues, brochures, newsletters, data sheets
• Traditional award wining success in both brand design and commercial photography using Adobe Suite
• National and European exhibition & conference planning, production of materials, including ppt presentations
• Salesforce presentation materials and merchandise • Video and commercial production experience
MANAGEMENT
• Agency side director of own companies 17+ years in marketing and account management
• Naturally creative and innovative thinking • Strategy and business planning • Team builder and developer of talent
• Brand creator, builder and protector • Budget management, focused on ROI & KPI’s
• Management & negotiation of external suppliers