Steve Songhurst FCIM

Freelance Digital Marketing

Creating awareness and engagement, building trust, and elevating the customer experience.

MARKETING, PLANNING AND MANAGEMENT: • MARKETING STRATEGY • SEO ORGANIC RESULTS • ADWORDS PPC • WEBSITES • WEBINARS • NEWSLETTERS • CAMPAIGNS • BRAND DESIGN • CONTENT WRITING • PHOTOGRAPHY • VIDEO PRODUCTION

DIGITAL MARKETING & MANAGEMENT

I have a broad and varied experience, working with diverse local, national and global companies and brands. Advising them on their marketing strategy and bringing creative ideas to the table. My passion for marketing and my 'can do' enthusiastic approach to all the marketing mix gains clients more leads, market share and an uplift in their visible image through quality content production and management.

DIGITAL

• B2B & B2C campaign development and implementation of all aspects of digital marketing optimisation to bring quality website traffic and conversion
• SEO and content marketing management using Google Analytics, Pagespeed, Console. Keyword Planner, YouTube Copyscape, Webmaster Tools, Zarget, ScreamingFrog and other analytical SEO tools
• PPC Adwords multi-channel segmented campaign management and development
• Webinar & video writing and production • Building trust with case studies and education • Social Media planning, insights & analytics
• Direct marketing and landing page creation • Continuous website development via CMS

TRADITIONAL

• Writing, designing and production of marketing collateral B2B & B2C: catalogues, brochures, newsletters, data sheets
• Traditional award wining success in both brand design and commercial photography using Adobe Suite
• National and European exhibition & conference planning, production of materials, including ppt presentations
• Salesforce presentation materials and merchandise • Video and commercial production experience

MANAGEMENT

• Agency side director of own companies 17+ years in marketing and account management
• Naturally creative and innovative thinking • Strategy and business planning • Team builder and developer of talent
• Brand creator, builder and protector • Budget management, focused on ROI & KPI’s
• Management & negotiation of external suppliers

I'm happy to discuss your marketing needs with you, I can work on a daily/ weekly basis, quote for specific projects/ campaigns.

LET'S GET STARTED sets out a suggested process of development. So please give me a call today on 07970 684914. I look forward to hearing from you.

LET'S GET STARTED

1. MARKETING REVIEW AND REPORT

Here I'll meet with you and we'll discus all you current marketing activity. I'll review then produce a detailed report with suggestions where we can make improvements within your marketing budget. The sort of things to review could be:

Website, SEO, PPC, Social Media, Direct Marketing, the Customer Experience, your Business Inteligence, your Brand(s), previous Campaigns, Sales Tools & Materials , YouTube videos and insights.

It really does depend on what you've been actively marketing.

I'll be happy to put forward my ideas, creative and strategic for you to digest.

2. STRATEGY AND PLAN

I will move forward with your review and plan out our strategy and activity over the next 3, 6, or 12 month period, giving you costsings and timescales for the production. The cost varies on the company size, complexity and timescale of the plan.

3 - CONTENT PRODUCTION, MANAGEMENT AND ANALYSIS

Next we produce the content of our marketing plan. Some things I can produce myself and I will cost these for you to consider, or you may be able to take certain aspects in-house or have your own suppliers. It's up to you to decide who'll take on the workload. If you'd simply like me to manage the whole production then I'm happy to take that on board.

I'll cost for periodic reviews so we can analyse how effective we've been and if adjustments need to be made.

If you've already been through stages 1 or 2 with your own people then I can jump straight in at any point and take on a project or campaign – it really is a bespoke and flexible service.

Contact ME